What Is NIL (Name, Image & Likeness)?

Name, Image & Likeness (NIL) refers to a college athlete's right to earn money from their own personal brand — through endorsements, sponsorships, social-media promotion, autographs, appearances and licensing. Since the 2021 rule changes, NCAA athletes can sign NIL deals with brands while retaining their eligibility, creating a fast-growing market of athlete–brand partnerships.

College Athletes and Their NIL Deals

This tracker lists notable college athletes and their NIL arrangements, including the athlete's university, sport and position, an estimated total NIL valuation, who is paying (the sponsor payer), and the individual brand partners involved. Figures are estimates compiled from public reporting and are provided for reference only.

• Overview — university, sport, position, estimated NIL value, and sponsor payer(s).
• Sponsor Payer(s) — the individual sponsor payers behind the deal.
• Trade — verified sources behind the figures, and a link to trade on EquityDireX.